Shinji
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For growing online stores

You make the decisions. Shinji does the rest.

Shinji is an AI operator for your online store. It works around the clock in your connected store and brings you each decision, with what you need to decide well. Each one waits for your yes.

Get started Book a call See how it works

From $199/month per store · AI included

A day with ShinjiDemo storeWorking around the clock
  1. Reviews

    Reviews waiting for a reply: 11 at 1–3★ by the platform’s count, 7 new since yesterday.

  2. Account

    Account health checked: no new violations.

  3. Creators

    Creators to consider today: 10 matched to your store by sales. The top one: a home-goods creator with 210K followers.

  4. Brief

    Your brief: 3 decisions today, soonest first. Needs you

  5. Buyers

    A buyer has waited 10 hours for an answer. A ping to your phone. Needs you

  6. Returns

    A $24.99 refund request: response due by 11:20 PM. Needs you

  7. Claims

    A carrier marked order #3981 delivered, but the buyer never got it. Claim drafted with the tracking, for your review. Coming

  8. Profit

    Last week: $912 profit on $4,180 in sales, after fees, ads and returns. Ads on the desk lamp cost more than they earned. Coming

  9. Stock

    The travel mug: about 6 weeks of stock at this week’s pace. Coming

  10. Ads

    6 short videos made for the canvas tote, ready for your review. Coming

  11. Buyers

    Your reply sent, word for word as you approved.

  12. Appeals

    A return came back empty. Appeal drafted with your packing photos, for your review. Coming

Demo store · sample data. Marked Coming: not in Shinji yet.

What you get

More time for growth. Less time checking queues.

  • Hours back.Shinji works your store around the clock and brings you what needs you, ready to decide.
  • Deadlines in view.Sample, return and buyer deadlines checked at least hourly, with a ping before each one Shinji finds in time.
  • Your standards, built in.Your saved rules and voice in every draft, and every action on record.
  • Straight answers.Ask about your store; Shinji answers from your own data and says where it looked.
  • Money kept and found.Limits on every change today. Claims, appeals and true profit are coming.

Who it’s for

Built around the work taking your time.

Founder-run · up to about $100K a month

Running the shop yourself?

Get your time back for products, content and customers. Shinji works your store around the clock: it watches what comes in, brings you each decision with what you need to make it, and answers your questions about your store. You approve; it carries it out.

Run like a team before you can hire one.

Get started

A team or an agency · about $100K to $500K a month

Already have a team?

Give them an operator for the queues every campaign creates. Bring your criteria and your voice: Shinji works to them around the clock, and keeps a record of every approved action.

We start with a call: we look at your workload with you and say what Shinji can take on today. For now, that’s one store, one person signing in, and up to 20 changes and $100 a day.

More done, without another hire.

Book a call

How it works

A conversation, a yes, and the work is done.

Shinji works your store around the clock and tells you what it finds. You talk it through, you decide, and it does the work in your connected store.

With a demo store’s sample data. Sample decisions and buyer replies work this way today; review replies are coming.

  1. It tells you what it saw.Around the clock: what came in, and what needs you.
  2. You talk it through.Ask what it suggests, or why. Shinji answers from your own store’s data, with what you need to decide well.
  3. You decide.Each change comes as a card that says exactly what will happen. Nothing goes without your yes.
  4. It does the work.In your connected store: each one checked against your rules, then sent once. A result it can’t confirm is held for checking.
  5. It tells you it’s done.With what your store shows after, and what’s next.

Today Sample requests, on your yesComing A preview of review replies

  1. Shinji, 7:00 AM: Overnight, 4 creators asked for a free sample, all over your $1K sales bar. The top one: a home-goods creator with 210K followers and $8.2K in sales in the last 30 days.
  2. You: What do you suggest?
  3. Shinji: Approve all 4. With freight they come to about $88, within today’s limits.
  4. You: Do it.
  5. Shinji: Here they are, for your OK. One tap approves each on its own, checked against your rules again before it’s sent. A card: approve 4 sample requests, about $88, checked against your rules and within your limits: a home-goods creator with 210K followers and a desk-setup creator with 64K, each for the travel mug; a travel creator with 88K and a kitchen creator with 41K, each for the canvas tote.
  6. You approve all 4, at 7:04 AM.
  7. Shinji, approving sample requests: opened Sample requests; checked each request against your rules; approved 4; confirmed each on Sample requests; 31 seconds. On Sample requests in your store, each turns from waiting to approved.
  8. Shinji: Done: 4 samples approved, each confirmed on Sample requests.
  1. Shinji, 7:00 AM: Overnight, 11 reviews under 3 stars: 7 mention a leaking lid on the travel mug, 3 late delivery, 1 the wrong color. As your rule says, I asked each buyer what happened: every leak comes from the new lid.
  2. You: What do you suggest?
  3. Shinji: Reply to each as we agreed: say sorry, and offer a replacement lid on us if they message you. And tell your supplier about the new lid.
  4. You: Do it. Show me the replies.
  5. Shinji: Here they are, for your OK. Each is checked against your rules before it’s posted. A card: reply to 11 reviews; all 11 are written out below this demo. The first, to a 2-star review saying the lid leaks after a day: we’re sorry the lid leaked; a replacement lid is on us: message us through your order and we’ll send it. Checked against your rules: no refund promised in public.
  6. You approve the 11 replies, at 7:04 AM.
  7. Shinji, replying to reviews: opened your reviews; checked each reply against your rules; posted 11 replies; confirmed each under its review; 52 seconds. In your store’s reviews, each turns from no reply to replied.
  8. Shinji: Done: 11 replies posted, each confirmed under its review. I’ll tell you when buyers write back.
Read the 11 replies in the preview

  1. ★★ “The lid leaks after a day.” Travel mug

    We’re sorry the lid leaked. A replacement lid is on us: message us through your order and we’ll send it.

  2. ★ “Leaked all over my bag.” Travel mug

    We’re so sorry about your bag. A replacement lid is on us: message us through your order and we’ll send it.

  3. ★★ “The lid doesn’t seal anymore.” Travel mug

    Sorry the lid stopped sealing. A replacement lid is on us: message us through your order and we’ll send it.

  4. ★ “Drips when I tilt it.” Travel mug

    Sorry it drips. A replacement lid is on us: message us through your order and we’ll send it.

  5. ★★ “Great mug, bad lid.” Travel mug

    Thank you, and sorry about the lid. A replacement lid is on us: message us through your order and we’ll send it.

  6. ★★ “Coffee leaked in the car.” Travel mug

    Sorry about the spill. A replacement lid is on us: message us through your order and we’ll send it.

  7. ★ “The lid cracked and leaks.” Travel mug

    Sorry the lid cracked. A replacement lid is on us: message us through your order and we’ll send it.

  8. ★★ “Came 5 days late.” Canvas tote

    Sorry it arrived late, and thank you for your patience.

  9. ★ “Took two weeks to arrive.” Canvas tote

    Sorry it took so long to reach you, and thank you for your patience.

  10. ★★ “Late, but a nice tote.” Canvas tote

    Thank you, and sorry it arrived late.

  11. ★★ “Got the wrong color.” Canvas tote

    Sorry you received the wrong color. Message us through your order and we’ll make it right.

Demo store · sample data · review replies are coming to Shinji

What Shinji does

One operator for your whole store.

The jobs that eat an owner’s day, each with an operator on it around the clock.

Creators

The creators worth your time.

Shinji shortlists creators matched to your store by their sales, and weighs every sample request against the criteria you saved.

Today: sample decisions for your yes; a fresh shortlist every day. Coming: invitations and creator messages.

AI-made ads

Content made for you, ready to post.

Shinji makes high-quality AI videos for your products, made to convert and to catch what’s trending. You pick what runs; it publishes the versions you approve to supported channels.

Coming: AI-made videos for your products; the versions you approve, published to supported channels.

Logistics

Returns, claims and stock, kept in view.

Shinji follows each return to its deadline and checks your stock when you ask. Next, it drafts claims and appeals with your evidence, and tells you how long your stock lasts.

Today: returns and refund requests, checked at least hourly; a ping before each deadline it finds in time; your stock, when you ask. Coming: claims and appeals with your evidence; days of stock and inbound in your brief.

Customer service

Buyers answered, in your words.

Most buyer questions are about an order: where it is, when it ships, how to send it back. When you ask, Shinji drafts each answer from the order and the policy you saved, and sends exactly that on your yes.

Today: buyer replies drafted when you ask, sent on your yes; a ping before a buyer waits too long; reviews checked every day. Coming: answers to common questions sent on their own, inside rules you set; review replies.

Search

Found by shoppers, and by the AI they ask.

Shoppers search, and now they can ask an AI assistant what to buy, too. Shinji checks what they search for, finds the listings that don’t say it, and proposes a clearer title and fuller details, word for word, for your yes. It uses only facts from your listing or from you, so a change never claims more than your product does.

Coming: your listings checked every day against what shoppers search for; a change proposed only when the numbers support it, made on your yes.

Demo store · sample data, except the ad videos. Marked Coming: not in Shinji yet.

You set the rules. Shinji keeps them.

Save your preferences once, in your own words, and refine them over time. Shinji works inside them and brings you only what’s yours to decide.

  • Rules you save once.Your criteria for creators, your refund limit, the words you never use. Today each change still waits for your yes. Coming: changes you choose go ahead inside your rules, and you see each one after.
  • Your yes, where it counts.Each sample decision or buyer reply is sent to TikTok only after you approve it, one change per approval.
  • Limits it enforces.Up to $30 a change, and $100 and 20 changes a day, reset at midnight UTC. Anything over them stays with you.
  • Buyer text is data.A buyer’s words are shown to you as a quote, never followed as instructions. Drafts are checked, but read each one.
  • A computer of its own.Your store gets a private machine. You sign in to your seller dashboard there yourself; Shinji never asks for your password.
  • Pause, and see everything.Shinji pauses once your tap reaches its computer. Every action is on record: what it read, what you approved, what your store showed after.

Some of TikTok’s own requests that count as reads can change things in your store while Shinji browses. Your approval guards its sample decisions and buyer replies; we don’t promise its browsing never changes anything.

Why we’re building Shinji

Every online store owner will only have to make decisions. An AI operator will do all the other work, and bring them what they need to decide well.

Simple plans. AI included.

Weigh it against your time: the hours you get back, after approvals and corrections.

Basic

$199/ month

Everything Shinji does today, for one store.

  • At work in your store around the clock
  • Each decision brought to you, ready for your yes
  • Answers about your store, from its own data
  • AI included every week
  • Setup with our team
Get started

Premium Coming

$399/ month

For stores growing with content.

  • Everything in Basic
  • 50 AI-made videos a month, for your review
  • Twice the AI included each week
Ask about Premium

Enterprise

Custom

For brands, agencies and stores at scale.

  • Talk to us about your stores’ needs
  • Setup and onboarding with your team
  • A direct line to ours
Book a call

AI included, every week. Shinji tells you at 90% of your weekly allowance and keeps working. Past 100%, extra use is added to your next invoice: on Basic, another full week’s allowance costs $18. How it’s counted

  • It starts with a call once you subscribe: we check which work Shinji can do for your store, and set it up with you. Setup is included. Want to talk first? Book a call.
  • Today, Shinji works in TikTok Shop stores in the US. Answers about your store work once you’re connected; buyer replies and sample decisions switch on during onboarding. Anything marked Coming isn’t in Shinji yet.
  • Billing starts at checkout, before buyer replies and sample decisions are switched on. If we can’t switch on what we agreed, you can have a full refund. Cancel anytime.
  • Your data: Claude, by Anthropic, sees what Shinji reads to answer you, which can include your buyers’ names, addresses and messages. Our team can reach your store’s computer, its screen included, to maintain it. More about your data

Coming to Shinji

It knows your numbers. It stands up for your money.

Shinji will read your store the way a seasoned operator does: what you really make on each order, how long your stock lasts, and what you’re owed.

  • True profit per orderAfter product cost, every fee, ad, commission, return and duty, with any cost it’s missing shown.Coming
  • Appeals, with the evidenceLost packages, empty-box returns and unfair claims, drafted with your tracking and photos, for your review.Coming
  • Account healthChecked every round, with what changed and where to look in your seller dashboard.Today
  • Payout holdsHeld payouts flagged, with your verification documents ready to send.Coming
  • Lost stock, foundUnits you shipped matched against units received, and a claim prepared for each gap.Coming
  • A margin guardLanded cost per product, duty included, and a flag before an order drops below the margin you chose.Coming

Demo store · sample data.

Before you start.

Is it ready for my store?

Once you subscribe, we start with a call to check which jobs Shinji can do for your store. Today, Shinji works in TikTok Shop stores in the US. Once you’re connected, Shinji answers questions about your store; sample decisions and buyer replies switch on during onboarding. If the call shows Shinji can’t do your store’s work, or we can’t switch on a job we agreed on, we’ll tell you why, and you can have a full refund. Want to ask before you subscribe? Book a call.

Will it change anything without me?

Not a sample decision or a reply: each is sent to TikTok only after you approve it, one change per approval, within your limits. Its browser loads and reads pages, though, and some of TikTok’s own requests that count as reads can change things in your store, so we don’t promise its browsing never changes anything.

Can a buyer trick it?

What a buyer writes is shown to you as a quote, never followed as an instruction. Drafts are checked for contact details and for offers you haven’t made, but a check can miss a misleading line or a promise you wouldn’t make: read each one. What’s sent is the exact text you approve.

Will it always catch a deadline?

No, though it aims to. It checks each area at least hourly, pings you before a deadline it found in time, and shows when it last looked. It can miss one while TikTok has signed it out or asks for a check, while you’re using its browser, during an outage, or if your phone doesn’t show the ping. On an iPhone, pings need Shinji on your Home Screen. Texts and Slack aren’t available yet.

How is my data handled?

Your store’s session, your chat, what Shinji reads and recordings of each change’s run stay on its private computer. Our team can reach that computer, its screen included, to maintain it; we never act in your store, and never look at its screen while you sign in.

To answer you, Shinji sends Claude your messages and the pages it reads, which can include your buyers’ names, addresses and messages. That goes to Anthropic, which runs Claude, through our account and under its commercial terms. Your decisions, rules, limits and their outcomes are also kept in our journal, off that computer, so losing it doesn’t lose a decision, and so is a reply’s approved text until 30 days after it’s settled; never your buyers’ messages, your chat or your sign-in. A ping on your phone carries no buyer details. Our Privacy Policy has the rest.

How is AI use counted, and what does extra use cost?

The Basic plan includes 2 million usage tokens a week, counted afresh every Monday at 00:00 UTC. A usage token weighs what Claude reads and writes by what it costs, so a long question counts for more than a short one. Shinji shows the week’s use as a share of your plan, tells you at 90% and keeps working; beyond 100% of your weekly allowance, extra use costs $9 per million usage tokens on your next invoice, so a whole extra week’s worth is $18. Your limits cap what Shinji changes, not its AI usage. Sending what you approved uses none.

What does it need from me?

A call first; your TikTok Shop seller account, which you sign in to on Shinji’s computer yourself (best a sub-account you make for it); and a week of noting how long your tasks take, before it does any of them. No rules to write: it starts from defaults you can change. TikTok may ask you to sign in again from time to time, and Shinji tells you when. For now, one person signs in for each store.

When does billing start? Is Shinji approved by TikTok?

Billing starts at checkout, monthly, by card: today, that’s before buyer replies and sample decisions are switched on for your store. Cancel anytime from your billing page; Shinji keeps working until the end of the period you’ve paid for.

No. Shinji is independent, and isn’t affiliated with or endorsed by TikTok. It works in your own Seller Center, signed in by you, and you’re responsible for your account under TikTok Shop’s seller policies.